Businesses can learn how to leave a digital legacy to be proud of during a networking event at Basepoint Business Centre on Friday, May 17.
Matt Lloyd, from marketing planning and design services Lloyd & Co, will present Leaving Your Digital Legacy as part of Pounds for Primrose week.
The session will give people the chance to consider what kind of digital legacy they will leave behind and what it says about them and their business.
Matt Lloyd said: “In November 2018, a survey revealed that 26 per cent of people would like the content of their social media accounts to pass to their loved ones once they have died.
“Business owners work so hard to build their reputation, have their own style, their own voice and way of working which customers get used to.
“This is all part of the brand experience. People buy from people.
“So, after all the hard work of building a brand, it’s hardly surprising that more people are thinking about what happens to their social media accounts when they die.
“I’ll be talking about brand experience and how that influences the buying process. Building the brand and eventually leaving a digital legacy.”
Pounds for Primrose week starts on Monday, May 13 with people encouraged to hold fundraising events at schools or workplaces or simply donate £1 to the hospice.
Amy Flemming, corporate fundraiser at Primrose Hospice, said: “Leaving Your Digital Legacy will be an interesting session for anyone who uses social media for their business.
“We all create online personas and leave behind a digital footprint.
“Matt’s workshop will give businesses an insight into how to create a digital legacy to be proud of.
“It will run as part of Pounds for Primrose week where we will be asking people to raise money for the hospice in any way they can.
“Matt’s networking event is the perfect way for businesses to get involved and we hope that many of Worcestershire’s thriving business community will sign up.
“Every donation helps Primrose deliver care and support to people with life limiting conditions and their families in north east Worcestershire.
“To keep these services free for people to use, we must make sure we raise over £1.7million annually.”
The event has been kindly supported by Basepoint Business Centre in Bromsgrove.
Tickets are a minimum £15 donation and include hot drinks and refreshments.
To book your place or to find out more about Pounds for Primrose, email firstname.lastname@example.org.