[Tel Aviv] – More and more elderly people worldwide are joining the technology revolution, and technology is coming to meet them halfway. In Israel, one of the world’s high-tech capitals, companies are racing to develop new applications and products for the senior citizens set.
“The population is getting older and this creates a lot of challenges as people are living alone and not being involved in society as much as younger people,” Eran Gal, CEO of Xorcom a company developing a home monitoring solution, told The Media Line. Called Amity, the software is capable of monitoring both location and behavior patterns to ensure that an older person has not fallen or wandered away from their home in cases of dementia. The idea is to give elderly more independence while keeping them safe.
A second startup, E2C has developed a simplified operating system that works with off-the-shelf hardware to create a smartphone that is more user friendly for older customers. The program responds to longer presses on the touch screen (to prevent accidental calls), always uses a full screen keyboard, and collects pictures and messages from different programs into one easy-to-find location. The program is aimed at reconnecting elderly people to friends and family and allowing a smartphone to be an aid rather than an obstacle. Currently, only around 20% of seniors in the US are using smartphones, E2C’s co-founder Amir Alon, told The Media Line, and he hopes his application could increase that number.
“We are taking the latest technologies and making it relevant for the senior citizens, and we can change the life of the senior,” Alon said. “Our flagship product is our smartphone for seniors. We take off the shelf hardware, and we make our own kind of Android for seniors.”
It makes good business sense, as well as ethical social responsibility, to cater to the elderly, Nir Shimony, the CEO and co-founder of TechForGood, a group which aims to promote social works through innovative technological solutions, told The Media Line. “We want to harness the Israeli out-of-the-box way of tackling business issues into tackling social issues,” Shimony explained. The size and growth of the elderly population in the developed world makes them an attractive consumer group to companies, as does their relative wealth.
Other Israeli startups moving into the field of elderly care include: Video Therapy, a solution aimed at improving the efficiency of therapy for older citizens by allowing them to interact with their trainer via video-call; and Atlas Sense, unobtrusive, wearable technology that can read and transmit a subject’s vital signs to monitor their health, and even detect if a person falls.
Many of the new companies’ technologies raised questions regarding the ethics of monitoring an individual or of the continuous integration of a person’s body with digital technology. This was something acknowledged by several of the entrepreneurs who noted that new technologies can have an impact on society at large.
This was especially true of Moran Zur, the CEO of Safe Beyond, a startup which enables a user to leave video messages for their loved ones after their death.
“We try actually to change the perception of death… we believe that the fact you stop existing in the real world does not mean that you will not continue existing in the digital world,” Zur told The Media Line.
Safe Beyond’s video messages can be triggered by a date, an individual going to a certain location or even by a key event like a grown child’s wedding. Facebook turns a user’s page into a memorial site after their death so this sort of program is not without precedent, the CEO suggested. Rather the application gives control of this digital legacy to the user who can decide what to leave behind and who to leave it for, Zur said.
Google in Tel Aviv recently hosted all of these companies as part of Aging 2.0, high-tech pitch events for 30 cities in 30 days. At the end of the day in Tel Aviv, the audience voted for their favorites, and E2C’s smartphone received the most votes. CEO Amir Alon will go on to the next level of the competition in San Francisco later this year.