Vivo is a technology-driven concept service using algorithms to collate and create a true assessment of our estates and personal legacies. It is inspired by the idea of a living will that is very much ‘alive.’
The innovative service takes both our online and offline activity into account and uses algorithms to show what and who is most important in our lives—two things that become acutely relevant when it comes to matters of death.
Today, with so much of our personal data and activity stored online, we have a digital shadow that is infinite and sometimes hard to pinpoint, but we are becoming increasingly aware of the importance and value of our online information and its connection to our offline lives.
Vivo’s algorithms would collate our data and digital files—from financial information to blog posts, from cherished photos to favorite musical mixes—while also calculating how (and with whom) we prioritize our time. This would reveal an accurate picture of our ‘life group’ and personal estates, so that we can ensure we optimize our legacies and leave them to those that mattered most.
For example, Vivo can make sure that your music collection is left to the friend you’ve always swapped files with, that money is left for your brother to make the cross-country drive he’s always dreamed of, and that others close to you get the messages, material goods and elements of your digital shadow that are relevant to them—and that you’d want them to have.
Vivo brings into question the future of the existing and finite Last Will and Testament by giving us the chance to constantly evolve our legacies while still alive. If we die before having the chance to make these choices, Vivo would have the ability to make them for us by deciphering our live’s actions.
Data-driven concepts in the realm of mortality, like Vivo, could become a future—or even a near future—reality. Inspired by the rapid evolution of technology we can start to imagine and design that future, creating inspiring visions to illustrate just how it might impact us – and how brands and businesses will answer our future needs and shape our world before our individual bodies become obsolete.
Sophie Maxwell is the Futures Director at Pearlfisher. This Op-Ed is published here with her kind permission. is an independent design business that uses the power of design to transform, seduce and create impact through positive change.